Phenolives specializes in turning olive oil production waste into valuable resources. The company addresses the significant waste issue in the olive oil industry, where olive mills typically dispose of 85% of their raw materials. Using a circular economy approach, Phenolives repurposes by-products such as water, olive pits, and pomace, transforming them into new products. A key innovation is the creation of olive flour, a gluten-free, low-calorie, high-fiber alternative to conventional flour. This olive flour can be used in baking and cooking, providing a sustainable way to utilize what was once considered waste. Phenolives works primarily with olive mills in Europe, particularly in Greece and Spain, with a vision to bring these solutions to a global market. By maximizing resource utilization, Phenolives aims to make the olive oil industry more sustainable and economically viable.