Heartland is a materials science company that functionalizes natural fibers to reinforce plastic. Our proprietary additives can reduce the carbon footprint of plastic by more than 50%. The Heartland team harnesses natural fibers as a way to solve a sustainability problem for the world's largest manufacturers. Almost everything you can see or touch is made from plastic, rubber, foam, wood, paper, ceramics and building materials. Infusing natural fiber reinforcements into existing raw materials enables manufacturers to increase the performance and reduce the carbon footprint of the products they already make.